Rice, the heart of our products, is more than just an ingredient
it’s a legacy of skincare passed down through generations of Korean women.
Rich in antioxidants and natural compounds, our rice bran extract improves skin hydration, brightness, and overall health.
Learn how we harness this ancient beauty secret through modern science.
Ancient Korean Rice Beauty Tradition
In Korea, rice has been used in beauty rituals since the Ancient Joseon Dynasty.
Both women and men washed their faces with rice water and used ground rice powder as natural cosmetics.
These traditional treatments helped brighten the complexion, exfoliate dead skin cells, and smooth texture, often used to achieve a soft, even glow.
The practice of rice water cleansing remains popular today for its gentle and effective results.
Throughout the centuries, rice has been the most familiar beauty ingredient for Koreans, with time-proven effects, and has gained recognition as a natural beauty material that can be safely used due to its gentle, natural properties.
Rice bran, the nutrient-rich outer layer of the rice grain, is nature's concentrated skincare powerhouse.
This golden layer contains over 75% of rice's total nutritional value despite representing only 8% of the grain's weight.
Through our specialized extraction process, we capture and deliver these concentrated benefits directly to the skin.
Korean rice is naturally rich in nutrients that deliver remarkable skincare benefits
● Rice Bran Oil
Packed with antioxidants and omega fatty acids, this luxurious oil penetrates deeply while balancing sebum production, making it suitable for all skin types. Its natural UV protective qualities help shield skin from environmental damage.
- ● Amino Acids
- Rice contains eight essential amino acids that create a complete protein profile for skin health:
-
- ● Glutamic Acid
- Enhances skin hydration and supports barrier function
- ● Lysine
- Promotes collagen synthesis for improved elasticity and firmness
- ● Arginine
- Accelerates skin healing and repair processes
-
- ● Glycine
- Helps maintain skin elasticity and moisture retention
- ● Ferulic Acid
- This powerful antioxidant derived from rice bran neutralizes free radicals while enhancing the effectiveness of other antioxidants. Studies show it helps prevent photoaging and hyperpigmentation when applied topically.
- ● Inositol
- A vitamin-like compound that promotes even skin tone, reduces hyperpigmentation, and supports cellular health, resulting in a more radiant complexion.
- ● Gamma Oryzanol
- Unique to rice bran, this compound enhances skin elasticity, reduces inflammation, and protects against UV damage with its potent antioxidant properties.
Patented Innovation: MIDHA RICE 8 COMPLEX™
Developed through extensive research on rice grown in Gochang’s pristine environment,
MIDHA RICE 8 COMPLEX™ is a patented technology that redefines how rice-based skincare works.
This exclusive complex enhances the skin’s absorption of active ingredients by 66%,
by increasing the affinity between rice bran sphingolipids and the skin’s own lipid layer, including ceramides and cholesterol.
Formulated with a unique blend of rice bran and selected plant extracts,
it mimics and strengthens the skin’s natural lipid structure — creating effective pathways for nutrients to reach deeper layers.
As a result, MIDHA ensures that the benefits of rice don’t stay on the surface,
but penetrate where real skin transformation begins.
Preserving Purity : Our Steam Distillation Process
Rice Bran Water, a key component in MIDHA formulations, is extracted using traditional steam distillation
— the same method employed in producing the world’s finest essential oils.
This gentle yet precise technique utilizes pure steam to extract beneficial compounds from premium-quality rice bran.
Following years of dedicated research, we have refined this process to minimize material degradation while preserving the rice’s full nutritional integrity.
As steam draws out and condenses the active components, it produces an exceptionally clean and pure rice bran water — free from impurities.
This clear extract absorbs seamlessly into the skin, delivering optimal hydration and nourishment to support healthy, well-moisturized skin.
Where K-Beauty Meets Science
MIDHA combines the time-honored skincare benefits of rice with modern technology to deliver advanced, nature-powered solutions for healthy skin.
네이버 아이디로 로그인 
카카오 아이디로 로그인 
구글 아이디로 로그인