midha

Toner Line

Rice Pure Toner

Contains 77% nutrient-rich rice bran water to deeply hydrate dry skin, while mineral- and amino acid-rich bamboo sap soothes and provides intense moisture. Formulated with gentle ingredients, this toner is suitable for all skin types.

Key Point

- Contains 77% rice bran water instead of purified water to replenish moisture and promote firm, hydrated skin.

- Formulated with gentle and natural ingredients and suitable for dry and all skin types.

- Bamboo sap soothes the skin, providing hydration and promoting a healthy, radiant complexion.

Key Ingredients

- Rice: Rice bran water, MIDHA 8 COMPLEX
- MultiEx BSASM EG2 (Patented): Skin protection

- Bambusa Vulgaris extract (Bamboo Sap): Soothing and moisturizing hydration

Target Consumer

Consumers seeking a deep and gentle cleanser suitable for Consumers seeking deep instant hydration and radiant skin,

recommended for dry or sensitive skin daily use without irritation

● Soothing + Deep Hydration

● Ideal for dry or sensitive skin.

● Rice bran water 77% and bamboo water

How to use

1. After cleansing, dispense an appropriate amount onto your hands or a cotton pad.

2. Gently wipe along the skin's texture, then pat lightly for absorption.

Rice Sebum Toner

The Rice Sebum Toner features a dual-layer structure with a rice bran water toner layer and a rice silica powder layer that requires shaking before use.

This toner helps control excess sebum and maintain the skin's oil-water balance, effectively managing enlarged pores while deeply hydrating the skin for a refreshed and moisturized feel.

Key Point

- Dual-layer formula with toner and powder specifically designed for oily and sensitive skin, effectively controlling excess sebum and balancing oil and moisture levels.

- Contains 86% rice bran water and the patented MIDHA RICE 8 COMPLEX to deliver deep hydration and moisture to the skin.

- Infused with Heart leaf extract to soothe and calm pimples and acne-prone skin.

Key Ingredients

- Rice: Rice bran water, MIDHA 8 COMPLEX

- Anti sebum P (Patented) : Sebum and pore control

- Natural Extracts: Hottuynia Cordata Extract (Heartleaf)

Target Consumer

Consumers with oily and combination skin who needs excessive sebum and enlarged pore control.

● Sebum Control + Deep Hydration

● Ideal for oily or combination skin

● Rice bran water 86% and heartleaf

How to use

1. After cleansing, gently shake the bottle to mix the toner and powder layers.

2. Dispense an appropriate amount onto your hands or a cotton pad.

3. Gently wipe along the skin's texture, then pat lightly for absorption.

Rice Essence Pad

Formulated with nutrient-rich rice bran water, panthenol, and natural extracts, this moisturizing pad provides hydration and improves skin texture for dry, rough skin.

Made with Oeko-Tex Class 1 certified, rice-shaped embossed cotton pads, it offers a gentle, non-irritating solution for both wiping and multi-use as a moisturizing mask.

Key Point

- Contains 34% rice bran water base with panthenol and natural extracts to deliver hydration and nourishment.

- Made with Oeko-Tex Class 1 certified pads, safe for sensitive skin.

- Generous 150ml capacity ensures every pad stays moist until the last use.

Key Ingredients

- Rice: Rice bran water, rice bran extract
- Panthenol: Strengthens the skin barrier and supports skin regeneration

- Lactobacillus Ferment: Maintains moisture and soothes the skin

Target Consumer

For consumers seeking to hydrate and refine skin texture in one easy step.

● Exfoliate + Moisturize

● Suitable for all skin types

● Rice bran water, lactobacillus ferment extract.

How to use

1. After cleansing, use the embossed side to gently wipe along the skin's texture.

2. Follow with the smooth side for a soft, clean finish.

3. For targeted care, place the smooth side on specific areas as a mask, then remove.

{"google":["Cormorant Garamond","Noto Sans"],"custom":["Noto Sans KR"]}{"google":["Cormorant Garamond","Noto Sans"],"custom":["Noto Sans KR"]}

MIDHA

{"google":["Cormorant Garamond"],"custom":["Noto Sans KR"]}