midha

Rooted in Korea. Defined by Rice.

We found the answer to skin concerns in rice.

For centuries, rice has been considered a vital source of nourishment in Korea as a symbol of well-being and vitality.

Just as a bowl of rice strengthens the body, MIDHA strengthens the skin with formulas crafted from the highest quality Korean rice.

We create skincare with purpose, using great rice to make truly great products.

A Centuries-Old Beauty Secret, Reimagined

Founded in 2019, MIDHA is rooted in a simple yet enduring belief:

what nourishes the body can also nourish the skin.

In Korea, rice has been used in beauty rituals since the Ancient Joseon Dynasty.

Both women and men washed their faces with rice water and used ground rice powder as natural cosmetics.

These traditional treatments helped brighten the complexion, exfoliate dead skin cells, and smooth texture, often used to achieve a soft, even glow.

The practice of rice water cleansing remains popular today for its gentle and effective results. As a cultural staple, rice is naturally mild, non-irritating, and compatible with all skin types.

At MIDHA, we carry this wisdom forward — turning rice into a modern skincare solution.

This is the meaning behind our philosophy:

"Your Skin’s Daily Beauty Meal”

The Exceptional Terroir of Gochang Rice

Our quest for the purest rice led us to Gochang, South Korea—a UNESCO Biosphere Reserve known for pristine mudflats, well-preserved wetlands, and an ecosystem free from industrial contamination.

Nestled between mountains and untouched by any polluting infrastructure, this unique region produces rice of exceptional quality and purity.

The rice from this area is cultivated using traditional eco-friendly farming methods, without synthetic fertilizers, and nourished by clean mountain water.

What makes Gochang rice suitable for skincare is its high water retention capacity and its remarkably balanced nutritional profile, rich in minerals.

We source only premium rice from this region, store it under strictly controlled low temperature, and mill it fresh to preserve over 95% of its natural purity.

Through our proprietary extraction process, we capture the essence of this ingredient in its most potent form, delivering the benefit of Korean rice beauty into your daily skincare ritual.

Our Promise

✓ CLEAN FORMULATION - Free from harmful, controversial ingredients

✓ 100% VEGAN - No animal-derived ingredients or testing*

✓ GENTLE EFFECTIVENESS - Suitable for all skin types, including sensitive skin

✓ SUSTAINABLE SOURCING - Supporting traditional Korean rice farmers

*Note: Select specialty products may contain non-vegan ingredients such as honey for enhanced effectiveness. Please check product packaging for specific vegan certification.

{"google":["Cormorant Garamond","Noto Sans"],"custom":["Noto Sans KR"]}{"google":["Cormorant Garamond","Noto Sans"],"custom":["Noto Sans KR"]}

MIDHA

{"google":["Cormorant Garamond"],"custom":["Noto Sans KR"]}