RICE CLEAN BEAUTY
Clean. Vegan. Effective
Why Rice?
Rice has long been regarded in Korea not only as a dietary staple, but also as a time-honored beauty ingredient.
Rich in gamma oryzanol, vitamins, minerals, and amino acids, rice offers essential nutrients that help protect, soothe, and strengthen the skin.
At MIDHA, we combine this traditional knowledge with modern science to develop skincare powered by our proprietary rice extraction method.
This technology allows us to deliver the full benefits of rice — one of nature’s gentlest yet most effective ingredients — directly to the skin.
To ensure the highest purity and performance, all our products are formulated using organic rice grown in Gochang,
a region designated as a UNESCO Biosphere Reserve for its pristine natural environment.
Welcome to MIDHA,
Discover skincare that is both gentle and effective, carefully formulated for all skin types and ages.
Developed through years of dedicated research,
MIDHA’s patented MIDHA Rice-8 Complex delivers the natural power of rice — a time-honored ingredient rooted in Korean tradition.
Mild yet scientifically proven, our formulas are designed to support the skin’s balance,
making them suitable for the whole family — from sensitive skin to all ages and genders.
Discover the Purity of Korean Rice
For centuries, Korean women have turned to rice for its remarkable beauty benefits.
MIDHA harnesses this ancient wisdom through innovative extraction methods,
delivering the purest form of rice essence directly to your skin.